At first, most attendees were rolling their eyes in the chat because it looked like the Steam Team was wasting a lot of time building useless tools that nobody asked for but as they kept providing examples of real-life games that profited from them, everyone started paying attention. The lesson here is that if the platform you’re using is giving you specific options to market your game then you better use every single one with extreme prejudice because they have access to data and a research team that you don’t.